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Technology | iPhone 18 Pre-Orders Begin: Is AI Driving Pro Model Demand?

Pankaj Mukherjee, Senior Technology Correspondent

Pankaj Mukherjee

Senior Technology Correspondent · AI, startups & MeitY policy

2 min read

Quick summary

Apple's new iPhone 18 series pre-orders kicked off today across major markets. Initial reports point to high interest for the Pro models, largely due to new AI features. Indian users are watching closely for pricing and specific availability details.

Apple's latest flagship phones are now available for pre-order. The iPhone 18 series began accepting orders today, , in several key regions. Early reports suggest strong consumer interest. This is especially true for the higher-end iPhone 18 Pro and iPhone 18 Pro Max models.

These new phones were formally launched just yesterday. Apple is heavily promoting their new AI (Artificial Intelligence) capabilities. This on-device AI runs on the new A20 Bionic chip. This special chip is built right into the phone. The company also highlights significant camera improvements. There are also better emergency satellite communication features. This helps users connect even when regular mobile networks are out of reach.

The market is quite active. Samsung also unveiled its new foldable phones yesterday. The Galaxy Z Fold 7 and Galaxy Z Flip 7 models arrived with promises of better durability. The Fold model now works even better with its S Pen, a digital stylus. So, Apple isn't the only one making big waves in the premium phone space.

India Angle: Awaiting Clarity

But here's the catch for us in India. While "key regions" show interest, specific demand reports from India aren't out yet. Indian buyers want to know the exact pricing in rupees. They also await confirmed availability dates for the entire series. For many, the real test for these "new AI capabilities" will be what they actually do. Will it just be minor tweaks to photos? Or will it truly change how we use our phones every day? We've seen a lot of marketing fluff around AI already.

We will soon find out if this initial buzz translates into solid sales figures. People should look for real-world reviews of the AI features. How well does the A20 Bionic chip perform under daily use? Most importantly, when will Apple confirm firm India prices and launch dates for everyone?

Key Takeaways

  • iPhone 18 pre-orders are open now, with the Pro and Pro Max models getting early attention.
  • New AI capabilities, powered by the A20 Bionic chip, and camera upgrades are key selling points for Apple.
  • India-specific pricing in rupees and official availability dates for the new series are still awaited.

People also ask

When did iPhone 18 pre-orders start?
iPhone 18 pre-orders began .
What new features are in the iPhone 18 Pro?
Yes — The iPhone 18 Pro features significant AI capabilities driven by the A20 Bionic chip, alongside notable camera enhancements, making them key attractions.
Is the iPhone 18 available in India yet?
Still unclear: Official India availability and precise local pricing details haven't been announced.
What's the buzz about iPhone 18's AI?
Reports emphasize the A20 Bionic chip's on-device AI. Its true impact versus other phones awaits user reviews.
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