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Technology | iPhone 18: Record Pre-Orders, Satellite Calls Catch Attention

Pankaj Mukherjee, Senior Technology Correspondent

Pankaj Mukherjee

Senior Technology Correspondent · AI, startups & MeitY policy

3 min read

Quick summary

Apple reports record-breaking initial pre-orders for its new iPhone 18 series in just 24 hours. The Pro models' new satellite communication feature is being highlighted, bringing a specific innovation to the global smartphone market and potential implications for users in India.

Apple says its new iPhone 18 series has broken pre-order records. Within 24 hours, the company announced that initial orders for the iPhone 18, iPhone 18 Plus, iPhone 18 Pro, and iPhone 18 Pro Max went higher than ever before. This suggests many people want the new phones.

The news arrived on . Apple often reports strong initial demand. But what’s actually driving this particular rush?

Every year, Apple relies on fresh features to excite its loyal user base. Sometimes it’s a camera upgrade, other times a faster chip. For the iPhone 18, one specific innovation seems to be catching critical attention.

Beyond the Records: Satellite Calls

One major reason could be a new feature on the iPhone 18 Pro models. These phones now have advanced satellite communication capabilities. This means they can connect to satellites in space, not just cell towers on land. It allows for emergency calls or texts even in remote areas.

Right now, this feature mostly helps with emergency services. If you’re lost or hurt in an area with no mobile signal, your iPhone Pro could still send a distress message. Early reviews are calling this a significant step forward for phone safety.

Meanwhile, TSMC (Taiwan Semiconductor Manufacturing Company) has confirmed good news on the supply side. They build Apple’s custom chips. Production of the new A18 Bionic chip, which powers all the iPhone 18 models, is now at full capacity. This should help avoid major supply shortages when the phones fully release.

India’s View: Price and Practicality

While global pre-orders look strong, what does this mean for India? Apple hasn’t shared specific India pricing yet. We expect the iPhone 18 Pro models, with their new satellite tech, to be quite expensive here. Apple phones already carry a premium. Conversion rates and local taxes always add to the final price tag for Indian buyers.

The practical use of satellite communication in India is also a question. Will it be limited to certain regions or specific telecom partners? What will the subscription costs be, if any? Most users live in areas with good cell coverage, especially in cities and towns. So, for many, this premium feature might not be an everyday benefit.

For a market that values cost-effectiveness, the iPhone 18 series will need to offer clear, widespread advantages beyond just emergency features to justify its likely high price. We’ll need to watch for India-specific launch dates and full pricing details. Apple's "record" pre-orders are a good start for them. But the real success will be measured by sustained sales and how useful these new features truly are for people, especially in markets like ours with diverse needs.

Key Takeaways

  • Apple claims record pre-orders for the entire iPhone 18 series in its first 24 hours.
  • The iPhone 18 Pro models offer new satellite communication for emergencies, praised by early critics.
  • TSMC is producing the A18 Bionic chip at full capacity, helping prevent supply issues.
  • India pricing and the full practical scope of satellite features remain largely unknown at this time.

Quick questions

What did Apple announce?
Apple's iPhone 18 series broke all prior pre-order records within 24 hours.
What's new with the iPhone 18 Pro?
Yes — iPhone 18 Pro models now include advanced satellite communication. This enables emergency connectivity where mobile service is unavailable, a safety leap lauded by critics.
Will supply be an issue?
No — TSMC confirms A18 Bionic chip production is at full capacity, helping meet demand.
So what now for India?

India's pricing and availability remain unknown.

Satellite features' practical benefits for most Indian users need clarity.

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